Teva is celebrating its 40th anniversary as the creator of the sport sandal category with its ‘Where to Next?’ campaign.
The sandals were born in 1984 by a resourceful Grand Canyon river guide looking for a way to prevent them from floating downstream. Teva introduced the world to the first sport sandal.
To celebrate, the brand introduces its ‘Where to Next?’ campaign. This joins the unveiling of a four-part ‘Revive’ product series inspired by the 1980s, ’90s, ’00s and ’10s.
“Our fans across decades and around the globe are uniquely united in a common search for adventure, in whatever form that means to them,” says Sarah Carter, Director of Global Brand Marketing. “This year, we’re looking back on where we’ve been, celebrating all the places people have taken us, and inspiring our fans to ask, ‘Where to Next?’”
Four releases are set for spring. Each Revive collection will feature fan favorite archival styles and retro-inspired prints modernized for today—proving adventure never gets old.
The Teva Collection
The ’80s Revive Collection
Original Sandal Revive and Original Universal Revive
Launching today in tandem with the ‘Where to Next?’ campaign, the celebration kicks off with the ’80s Revive collection. These pay tribute to the Original Sandal ($55) and Original Universal ($55). The Original Sandal, true to its name, was the first sandal Teva ever created. It returns alongside new iterations of the Original Universal in archival wavy webbing colored in bright neons.
The ’90s Revive Collection
Hurricane XLT2 Revive and Original Alp Revive
Debuting in March, ultimate nostalgia kicks in with the ’90s with the Original Alp ($60) and new takes on the Hurricane XLT2 ($75). The Original Alp paved the way for the performance sport sandal of today. It featured technical hardware and multi-strap construction. The Hurricane XLT2 is a versatile adventure sandal outfitted with grippy traction and robust EVA footbed for enhanced comfort that supports all-day exploration. The collection features bold geometric shapes reminiscent of the jagged rocks of the Grand Canyon in a faded primary color palette.
The ’00s Revive Collection
Hurricane XLT2 Revive
Timed for May, Teva looks back on the 2000s with another take on the fan-favorite Hurricane XLT2 ($75). Perfectly melding retro style with comfort and utility, this iteration includes revived heritage strap designs from the brand’s 2000s archives, remade for today. It provides grippy goodness and comfy cushion of the do-it-all Hurricane XLT2 sport sandal.
The ’10s Revive Collection
Original Universal Revive and Hurricane Ampsole Volt Revive
In June, Teva’s journey through the decades culminates with the 2010s, featuring updates to the Original Universal ($55) and the brand new Hurricane Ampsole Volt ($90). The ’10s Original Universal Revive comes complete with heritage straps inspired by the decade and remade for today with the same timeless comfort and utilitarian style, while the Hurricane Ampsole Volt Revive features a mesh upper pulled from the ’10s archives.
Teva is a division of Deckers Brands (NYSE: DECK)
