HOKA is among the top shoe brands sold by Fleet Feet, the largest franchisor of run specialty stores, the company announced in its inaugural Fleet Feet Running Report.
The report includes running consumer insights. These are based on a survey Fleet Feet commissioned with YouGov and scan data from technology partner Volumental. It also includes systemwide sales data from more than 270 locally owned and operated Fleet Feet stores. The report details general consumer interest, as well as Fleet Feet’s best-selling brands and products.
“Some of the data validates what we know about our customers and products, and supports what we see in our stores each and every day,” said Joey Pointer, president and CEO of Fleet Feet. . “Other data challenges us to think differently about how we can connect with new customers. We’re in a unique position to share trends about the running industry, and drive the conversation around the state of running now, and more importantly, where it’s headed.”
No Big Surprises
YouGov’s custom survey included responses from more than 3,500 people ages 18 and older. These respondents spent $75 or more on running shoes and/or apparel or accessories in the past 12 months.
According to the report, more than 80 percent of respondents use running or walking as their primary fitness activity. They run an average of 17 miles per week. Nearly half of respondents run two to four times a week, with a quarter running six to seven times a week. Fifty percent of runners and walkers are between the ages of 30 and 44.
Additional insights from the Fleet Feet Running Report include:
- Two of the top three running shoes sold at Fleet Feet are HOKA models
- ASICS, Karhu, and New Balance are the top three fastest-growing shoe brands
- Lululemon, Vuori, and rabbit are the best-selling apparel brands
- Maurten is the top energy gel and Nuun is the top hydration mix sold at Fleet Feet
“The past few years, we’ve seen an uptick in running interest and participation,” said Tiffany Lee, senior director of performance marketing and partnerships. “Understanding our customers allows us to better serve them. Our hope is that tapping into these insights will allow us to inspire even more people to start moving.”
To view the full report, click here or visit fleetfeet.com.
