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Asics Launches Gel-Nimbus 24 Running Shoe

Asics has launched its Gel-Nimbus 24 running shoe, offering the most advanced impact protection yet through the introduction of a new type of ASICS technology.

Designed to provide new and improved underfoot comfort, the Gel-Nimbus 24 is the first Gel-Nimbus iteration to feature FF Blast Plus technology. This newly launched Asics technology makes the shoe approximately 20 grams lighter1 than its predecessor. It also provides a more energized toe-off and softer landing in every step.

The upper’s soft engineered mesh and flexible midfoot panel make the shoe more breathable and comfortable during long runs. By moving seamlessly with the foot, these features combine to help each stride feel smoother.

Other features include a knitted tongue construction that comfortably wraps the foot with a softer and more supportive feel. The use of Asics Lite rubber outsole material – which is lighter and stronger than standard outsole materials – helps improve its durability and resistance against abrasions.

“At Asics we are committed to providing runners with a high level of performance and protection so they are free to experience the uplifting benefits of movement on the mind,” said Tomohiro Nagasue, General Manager, Performance Running Footwear, Product Development at Asics. “The lightweight yet durable Gel-Nimbus 24 shoe is the latest shoe from Asics that will enable runners to do just that, with the addition of the FF Blast Plus technology allowing the wearer to move even more seamlessly and effortlessly.”

The Gel-Nimbus 24 running shoe will be available for men and women from Asics retail, online stores and specialists running outlets globally starting Feb. 4 at $160.

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