For fourth-consecutive year, Athletic Brewing will donate 100 percent of profits from limited-time brew
Athletic Brewing Company, the largest non-alcoholic brewery in America, has announced the re-release of Ready Front IPA, a limited-time offering created to celebrate veterans.
Now in its fourth year, 100 percent of profits from Ready Front will be donated to Team Red, White & Blue (Team RWB), Irreverent Warriors, and other organizations championing veteran health, wellness, success and community.
“On this Veterans Day, we salute the brave individuals who have selflessly protected our freedoms,” said Athletic Brewing co-founder and CEO Bill Shufelt. “We owe those in uniform a debt of gratitude that can never be fully repaid. We’re honored to support veterans nationwide and applaud the work that groups like Team RWB and Irreverent Warriors are doing to bring veterans together and enrich their lives.”
Brewed to salute those who served, Ready Front IPA uses the “Veterans Blend” of four different Pacific Northwest-grown hops from Yakima Chief Hops. This year’s recipe showcases a hop-forward palate with a moderately malty body and notes of citrus, tropical fruit, and pine.
Ready Front IPA Gives Back
Yakima Chief Hops will also donate $3 per pound of Veterans Blend sold to Homes For Our Troops, a national non-profit organization that builds and donates specially adapted custom homes nationwide for severely injured post-9/11 Veterans.
This year, Athletic Brewing is highlighting the service of brand ambassador Igor Torves. Torves spent 10 years on active duty with the Brazilian Marine Corps before moving to the U.S., and is currently serving as the US Army Combat Medic.
“Being active and serving others is something that’s always been a part of my life, and I’m glad to have found a brand like Athletic Brewing that embodies this commitment to wellbeing and serving the community,” said Torves.
Ready Front IPA is now available to purchase exclusively on athleticbrewing.com while supplies last. Customers with military status verified through ID.me., including active duty service members, veterans, retirees, spouses, and dependents, can also save 10 percent sitewide. Also, Athletic Brewing’s award-winning non-alcoholic beers are distributed in all 50 U.S. states. To locate a retailer in your area, visit athleticbrewing.com/where-to-find-us,
