Teva Celebrates 40th Anniversary With New Campaign
Teva is celebrating its 40th anniversary as the creator of the sport sandal category with its ‘Where to Next?’ campaign. The sandals were born in 1984 by a resourceful Grand […]
Orvis Releases New Helios Fly Rods, Touts Improved Accuracy
A new generation of Helios fly rods, one of the most popular and well known lines from Orvis, has been released. The new Helios fly rod series is said to […]
Visit Tuscaloosa Half Marathon Partners with Secret Meals For Hungry Children
The Visit Tuscaloosa Half Marathon + Publix 5K have partnered with Secret Meals For Hungry Children, a nonprofit organization dedicated to ending childhood food insecurity. The marathon and 5K are […]
New Altra Lone Peak 8: Increased Durability, Lightweight Responsive Feel
With a refined upper and customizable lacing, the updated Altra Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of rugged […]
Publix, Magic Sports Partner to Boost Tennessee, Kentucky Races
Magic Sports, a leading organizer of triathlons and running races across the Southeast, has announced a strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the […]
KOO Eyewear, Professional Cycling Team BORA – hansgrohe Launch Collection of Sunglasses
Premium Italian eyewear brand KOO Eyewear has announced its official partnership with professional German cycling team BORA – hansgrohe. The brands came together by their shared mission of further amplifying the perspective […]
New Garmin Fitness Report Shows Year-Round Trend
The champagne has been popped and Auld Lang Syne has been sung. Now what? Many people use this time as an opportunity to set new goals. Before you get too […]
Betty Designs Launches BDlab Sportswear Line for ‘the Modern Woman’
Betty Designs, which aims to take triathlon fashion from boring to badass, has launched BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. The collection is […]
Mountain Mist 50K Included in New UltraRunning Magazine ‘Old School Ultras’ Calendar
UltraRunning Magazine has included the 30th edition of Huntsville’s Mountain Mist 50K in the launch of its 2024 Old School Ultras calendar. This collection of legendary races have stood the test […]
Salomon’s New S/Lab Spectur: A Super Shoe for Everyday Runners
Salomon’s new S/Lab Spectur is a high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The Spectur will be […]
