Betty Designs, which aims to take triathlon fashion from boring to badass, has launched BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman.
The collection is an offering of underwear, sports bras, casual tops, leggings, trousers and outerwear. Also, it features a tailored high-waisted cargo pant and modern midi skirt. Each separate is sewn in New York. It boasts sustainable recycled blends and imported fabrics that seamlessly blur the line between comfort and style. These looks turn heads in the stands, a board meeting or at your local casual lunch spot. As a result, BDlab is polished, modern and is an instant elevated style hack.
“Women are dynamic and powerful in sport, but our style out of play still matters to us,” said Kristin Mayer, founder and designer of Betty Designs. “I have been dreaming for decades about designing a collection with luxurious fabrics and stylish silhouettes as an answer to the basic athleisure garments flooding the market. This line is the culmination of my love for streetwear and premium, specialty fabrics, and I can’t wait to see all types of bodies rock these pieces.”
BDlab Sportswear: High-End Fashion with Options
BDlab, which is built on the concept of “quiet luxury,” evokes feelings of high-end fashion with its unobtrusive logos and understated design elements. It simultaneously provides maximum versatility in the form of mix-and-match options.
“In a hybridized post-Covid world, women have switched up their daily looks, wearing a blend of performance athletic wear and fashion, creating a style that easily spans between working from home, working out and going out,” said Mayer. “The BDlab Sportswear Collection was designed to fit every portion of a woman’s life, and I’m so proud of each piece in this collection. I truly believe there’s something to make everyone level up their everyday wardrobe.”
