Brooks Running is the official running shoe of the popular runDisney race series through a new multi-year collaboration.
The partnership will include Brooks creating Disney-themed running shoes. Brooks will offer shoes and provide official race shirts at runDisney race weekends starting with an upcoming 2025 runDisney race. Additionally, Brooks will create Disney-themed running shoes featuring popular Disney characters. In 2026, Brooks will design Brooks jackets for Club runDisney members.
“The energy that running unlocks is powerful, and there’s no better illustration of that than the energy you experience at a runDisney race,’’ said Melanie Allen, SVP and Chief Marketing Officer at Brooks Running. “We are very proud to work with runDisney and can’t wait to create more magic together for runners everywhere.’’
runDisney Weekends
This new collaboration brings together two titans of the running world with a shared belief that running can create powerful emotion, camaraderie and connection. The runDisney race series includes six race weekends between Walt Disney World Resort in Florida and Disneyland Resort in California, plus virtual races. It is among the largest in the United States with more than 170,000 runners participating in its race weekends each race season.
Each race weekend features a 5K, 10K, 10-miler or half marathon. It also has challenge events (e.g. 10K and a half marathon). Participants can enjoy a health and fitness expo, along with yoga, kids races and post-race parties at select race weekends. The Walt Disney World Marathon Weekend also offers a 26.2-mile marathon.
Brooks creates performance footwear, apparel and accessories for runners worldwide with the aim of inspiring everyone to run their path by creating the best gear, tools and experiences. Since 2022, Brooks has maintained the No. 1 market share in the adult performance running footwear market at U.S. national retail outlets.
“This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise synonymous with Brooks,’’ said runDisney Vice President Adam Ball. “We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year.’’
