Merrell is launching a multinational product takeback and resale program called Merrell ReTread. The program, which launches this month in North America, allows consumers to give back Merrell footwear. Once received, the footwear is repaired and refurbished for resale, broken down for use in new products, or recycled.
Once a shipment is collected, consumers receive a $20 promotion code to purchase new Merrell footwear or apparel. The takeback and resale program is scheduled to expand globally later this year.
Merrell described the program as a “first-of-its-kind. It introduces the takeback economy to the footwear industry and is a step towards a more circular economy.” The program is part of its This Is Home program, a multi-year sustainability initiative to inspire consumers to protect nature and get outside.
The campaign will focus on digital, social and connected TV while showing Merrell footwear and apparel made from sustainable materials.
“The role of This is Home is to ignite our emotional connection to the outdoor environments around us by encouraging people to deepen their experiences locally,” said Chris Hufnagel, Merrell’s global brand president. “We believe the outdoors is a place that people can always come home to. That is why we are committed to preserving and protecting the places we recreate.
“The Merrell ReTread program is a firm step in our sustainable commitment, enabling us to extend the life of our Merrell footwear and giving people more options to minimize their environmental footprint,” Hufnagel added.
Source: sbgonline.com
