Minus33 has unveiled its new Full Cushion Trail Running Ankle Sock, the result of a year-long development process involving more than 50 runners and dozens of prototypes.
“Minus33’s new run socks were crafted through an athlete-driven design process,” said Minus33 President Lawson Glidden. “We’re proud to have brought sock making back from overseas in 2020, and now that we’re fully up and running, we’ve embarked on a yearlong development and testing process – guided at every point by end-user feedback – to deliver the most technologically advanced sock we’ve ever made.”
Built to meet the rigorous demands of casual joggers and elite athletes, the sock delivers exceptional comfort, performance and durability. Designed around the proven benefits of Merino wool, Minus33’s running socks provide a mildly compressive fit to reduce swelling and support foot muscles while preventing friction during runs.
Lightweight and breathable, the socks also excel at moisture management, keeping feet dry and cool even during the most intense workouts. Reinforcement in the heel and toe increases durability for long-lasting performance, while a breathable microliner top encourages airflow for optimal temperature control.
The development process included extensive testing with athletes across all running levels. Minus33 sourced innovative new yarns and retooled knitting machines to ensure a perfect balance of performance and comfort without compromising the natural benefits of Merino wool. The result is a sock that wicks, cushions and supports runners every step of the way.
Minus33 running socks are available for purchase online and at select retailers.
