Skratch Labs, an innovator in performance nutrition, launches its first unsweetened, sugar-free, and low-calorie Hydration Everyday Drink Mix, formulated with electrolytes and a squeeze of real fruit.
The new mix supports athletes with a product to consume during a broad range of activities, from intense training sessions to shorter workouts, travel and more. It can be combined with other Skratch Labs drink mixes to customize their electrolyte profile based on activity or personal sweat profile.
Dr. Allen Lim, founder of Skratch Labs, for years has developed sports hydration mixes catering to a variety of workouts, sweat profiles, or other hydration preferences. Lim also is an exercise physiologist, coach and chef. He found two critical hydration needs for athletes to be:
- the ability to customize electrolyte intake or combine additional electrolytes with other Skratch Labs products to attain the sodium and carbohydrate levels for individual performance needs,
- the need for an unsweetened hydration option for those who demand electrolytes but don’t need additional caloric energy or want non-nutritive sweeteners.
About the Mix
Skratch Labs’ Hydration Everyday Drink Mix attains these goals by maintaining an optimal electrolyte profile mix. It includes 400 mg of sodium, 100 mg of potassium, 50 mg of calcium and 50 mg of magnesium. It also includes 1-2 g of carbohydrates per serving, with low osmolality to prevent disruption to the gastrointestinal (GI) tract. The mix is gluten-free, dairy-free, nut-free, vegan, kosher, and genetically modified organisms-free (GMO-free). Each serving is only 10 calories with no sugar, artificial flavorings, dyes, or alternative sweeteners.
“Everyday Drink Mix gives athletes what they’ve always wanted,” Dr. Lim said. “It’s something they can use when sweating and thirsty but don’t need any additional energy. It’s a really simple way to customize the sodium levels in our Sport or High Carb Drink Mixes when they are in need of fuel along with electrolytes. Everyday Drink Mix now gives us a simple product ecosystem to meet the needs of every athlete, every day.”
Launching in time for summer training season, the Hydration Everyday Drink Mix will come in two refreshing flavors: lemon + lime and tangerine + orange. Other seasonal flavors being developed. It is available in single-serve, 15 single-serving packs, or 30-serving resealable bags. Prices range from $1.65-$27.95.
The new mix may be purchased directly at skratchlabs.com, at select retailers, Amazon, The Feed, and at the Skratch Labs Cafe in Boulder, CO.
