Snow Peak, the renowned Japanese camping brand with a 65-year legacy, is proud to introduce Epic Fly Fish, a premium fly fishing brand built on craftsmanship, authenticity, and a deep passion for the sport.
Epic Fly Fish joins Snow Peak as part of its new fly fishing collection of apparel and gear. Snow Peak announced in mid-2024 that it had purchased a majority stake in Swift Fly Fishing Company, parent of the Epic Fly Rod brand.
Born in the breathtaking landscapes of New Zealand, Epic Fly Fish has earned worldwide respect for its dedication to precision and quality. Each rod blends modern materials with time-honored techniques, delivering exceptional strength, sensitivity, and responsiveness. Designed for anglers who value both performance and tradition, Epic rods offer an unparalleled casting experience. These now are available for the first time in the United States, starting March 27.
Following this launch, Snow Peak will introduce its first Snow Peak Fly Fishing collection. This assortment of apparel is designed to pair with existing Snow Peak products and Epic Fly Rods, everything you need for a memorable day on the river. The Fly Fishing apparel collection will be available to U.S. consumers on March 27. It will include fishing vests, base layers, mid-layers and outer shells to keep you comfortable, no matter the conditions. The collection will also highlight an assortment of popular Snow Peak gear like the Camping Essentials Set, insulating coolers and packable furniture.
“At Snow Peak, our mission is to reconnect people with nature and its restorative, healing powers. We embrace ‘Noasobi’—the art of being outside, and view the campsite as a destination of rest,” said Yuichi Uchida, Brand Director at Snow Peak USA.
“Fly fishing embodies a similar ethos—immersing us in our environment and grounding us in the moment. Our flyfishing collection brings a design-forward approach to the riverside experience. Epic shares our commitment to craft and innovation. Our combined collection offers a seamless fusion of functionality and comfort, elevating the riverside experience for both seasoned and novice flyfishers.”
About Snow Peak
Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years. Its mission is to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, and offers hospitality experiences through its restaurant Takibi, and campground, the Long Beach Campfield. More at snowpeak.com
About Epic Fly Fish
Epic Fly Fish traces its roots to the breathtaking landscapes of New Zealand, where a commitment to excellence and a passion for craft guide every rod they create. Combining modern materials with time-honored techniques, each rod is known for its strength, sensitivity, and responsiveness. Through unwavering attention to detail, Epic has earned worldwide respect among fly anglers.
