WHOOP, the human performance company, and Hyperice, a global high-performance wellness brand, have partnered on data integration to help users better understand the connection between recovery and overall health.
Through a two-way integration by way of Apple Health, Whoop members will be able to automatically log recovery activities in their Whoop app when utilizing the line of Hypervolt percussion massage devices, and Normatec dynamic air compression systems. The integration is the first of multiple joint initiatives between the brands. The aim is to further understand the impact of percussion massage and dynamic air compression on physical recovery while advancing human performance through quantitative data.
“We are proud to announce our new partnership with Hyperice and help our Whoop members quantify the impact that Hypervolt and Normatec tools have on their recovery,” said Will Ahmed, CEO and Founder of Whoop. “Recovery is a cornerstone of human performance. This new integration will help our members better understand how post-activity recovery technology can improve their health and performance.”
With the app integrations, not only will users get to see how percussive massage and dynamic air compression therapy impact their daily biometrics and Whoop recovery scores, but through the Hyperice app, users will get recommended recovery routines based on their recovery and activities logged in the Whoop app.
“For years, Whoop and Hyperice have been progressive in developing innovative products and technologies to advance human performance and health,” said Hyperice CEO Jim Huether. “Today, we are excited to announce this first of its kind partnership with Whoop, where we will be integrating our collective technologies for the benefit of the end user. As a result of this collaboration, we are able to provide quantitative real-time feedback to consumers around the benefits of wellness and recovery technology, and the impact on performance and health. We expect that our work together will result in meaningful data-driven insights that will continue to push the wellness space forward.”
Through Whoop and Hyperice’s partnerships with the PGA Tour, the brands will begin an extensive study to quantify the impact of recovery technology on biometric data points with golfers, caddies and staff.
“Throughout my career, I’ve always been searching for ways to have a competitive edge,” said Rory McIlroy, four-time major champion and PGA Tour pro. “Whoop’s data provides me with vital information that helps me map out my training and recovery. Hyperice’s products help me maximize my recovery routines so whether I’m on the course, the range or the weight room, I can be at my best. With this new integration, I’ll be able to take that data to a new level by having more information on how utilizing recovery technology best prepares me for my next challenge.”
For more information on the partnership, visit www.hyperice.com/whoop-members and learn how to enable the app integrations here.
