Thousand, the vintage-inspired helmet brand, has unveiled its new Chapter+ Anniversary Edition Helmet to celebrate one decade of keeping cyclists safe.
According to data acquired through its Accident Replacement Policy, the Los Angeles-based brand has helped to save the lives of 1,265 adult and child riders in its 10 years of operations. To honor these riders and its mission of safety, Thousand designed an alternate version of its top-selling MIPS helmet, the Chapter. It includes elevated materials such as hand-laid gold leaf, brass head plates and automotive-quality finishes.
“In 10 years we’ve had incredible moments as a brand, but by far the most meaningful have come through the stories of riders who have avoided serious injury by wearing a Thousand helmet,” said Gloria Hwang, Thousand founder and CEO.
“Our human-centered approach takes every moment a cyclist interacts with our product into account, from purchase to daily use to, if necessary, Accident Replacement. While we hope in the next decade we see fewer injuries, we are committed to continuing to support riders confidently hop back on the bike when accidents do happen.”
The Chapter+ helmet combines style with craftsmanship in premium materials and a functional design. It features a retro-inspired visor, lightweight MIPS protection and an integrated, rechargeable tail light. A gold-accented PopLock is adorned with the number 15 to represent the founding year.
The Anniversary helmet (MSRP $175) comes in Gold Line Black, Midnight Blue and Emerald Green. It is available on explorethousand.com.
