The fastest-growing brewery in the country, Athletic Brewing, has released its latest everyday non-alcoholic beer, Athletic Lite.
Since 2020 demand has increased for beers with and without alcohol thanks to consumers’ interested in health and fitness. On average, 22 percent of consumers have decreased their alcohol intake. Forty percent of drinking-age adults drink less than they did in 2014. Millennials are reinforcing the mindful drinking movement, with 66 percent making efforts to reduce alcohol consumption.
As a reaction to market trends and consumer behavior, Athletic Lite is a clean, everyday brew that fits in with the diverse lifestyle of drinking-age adults.
“We value and work off of the feedback and comments we receive from consumers when developing new ideas and products to make Athletic Brewing better,” said co-founder and CEO, Bill Shufelt. “When it comes to Athletic Lite, a clean, crisp, everyday beverage was the top requested style from our retailers and distributors when surveyed. So, as we are known to do, we stepped to the plate and created our own version. Athletic Lite opens the non-alcoholic beer category to a wider audience than ever before. It fills this gap by offering a premium brew that can truly be enjoyed any time, anywhere.”
Athletic Brewing Expands
Athletic Lite is brewed with organic grains. It has just 25 calories per 12-ounce can and 5 grams of carbs.
Athletic Lite expands Athletic Brewing’s portfolio of award-winning flagships like Run Wild IPA, Upside Dawn Golden Ale and Free Wave Hazy IPA. As part of its committment to the outdoors, the company’s Two for the Trails initiative donates donates 2% of sales to protecting and restoring local trails.
Athletic Lite is available at select store locations nationwide and can be purchased directly from Athletic Brewing.
