LOWA Boots, the global footwear brand known for its nearly 100 years of hand-crafted European heritage, has entered the trail running category with the introduction of All Terrain Running (ATR).
The line was officially launched at Switchback at The Running Event in Austin in late November. TVO spoke with LOWA representatives about the technology involved in the footwear and got an exclusive look at the lineup.
The ATR line is composed of three distinct silhouettes: CITUX, designed for fast trail running; AMPLUX, for runners who want to go further and faster; FORTUX, for longer distances. The shoes are priced between $160 and $175 and will be available at specialty retailers starting June 2023.
“ATR is our answer to the growing trend of trail running that is continuing to increase steadily around the world,” said Peter Sachs, general manager of LOWA Boots LLC. “Every design feature was carefully considered resulting in a shoe that not only embodies our performance heritage, but also honors our design prowess from experts that participate in the sport. In addition, this line enables LOWA to introduce younger consumers to the brand who are looking for fresh options that meet their unique needs.”
CITUX
The CITUX ($175 MSRP), made for competitive fast trail running, has a lightweight design utilizing dual-density DYNEVA high rebound cushioning. It also features a carbon-reinforced rebound plate, a full-length EVA shell and proprietary LOWA TRAC speed sticky rubber outsoles. The combination of the 4mm heel drop with all of these components makes the CITUX a high-performing shoe with minimum weight. The tongue construction is comfortable and highly breathable.
AMPLUX
The AMPLUX ($170 MSRP) is made for those that look for a versatile shoe that can go both fast and far. It has a 6mm heel drop with a full-length triple-density DYNEVA high-rebound cushioning midsole. It also features a carbon-reinforced rebound plate, a fore-midfoot EVA midsole shell, a rearfoot EVA midsole shell, and the LOWA TRAC agility sticky rubber outsole. The padding in the collar and heel area balances comfort and agility and enables the user to get the most out of their experience. The AMPLUX is crafted for the everyday trail competitor and comes in three colors for both men and women.
FORTUX
The FORTUX ($160 MSRP) is especially designed for the longest distances. It has a 6mm heel drop, rocker-shaped high-rebound DYNEVA cushioning, and LOWA TRAC ultra-sticky rubber outsole. The FORTUX is built for comfort over long-distance trail runs. Pressure points are prevented because the shaft is made of one piece without unnecessary seams.
Key technologies abound in the ATR line, including the proprietary LOWA TRAC Sole system, a sticky rubber compound that provides superior traction in wet or dry conditions. A carbon-reinforced rebound plate sits under the forefoot to give runners energy return and protection from any sharp objects or uneven trails. The Heel Stabilizer, an anatomically shaped, molded heel counter, guarantees stabilizing function in all directions. LOWA DYVENA is a sophisticated polymer compound with an excellent cushioning level that absorbs the forces that occur during heel strike. Anatomical ankle lines provide support through a unique asymmetrically shaped upper edge that precisely reflects the ankle’s anatomy.
With almost 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. LOWA footwear is 100 percent designed and handcrafted in factories in Europe. LOWA is also dedicated to sustainability and offers resoling and rental programs.
